sketch’s Parlour Pop-up: how two girls threw a bash at the iconic sketch parlour for creatives to empower one another

When we last left our heroes, they had successfully put on an event at Teatulia Tea Bar and were riding on a high from a night well done.

After the Teatulia event, Sandy and I realized that, yeah, we could totally get 40 people to show up at a tea bar in London for a networking event and, yeah, we could even figure out how to get all those people swag bags from big brands across the city. So, when sketch emailed us and offered their venue, we were as surprised as we were thrilled, and neither of us could say “no”. With a heaping pile of work, planning to leave for a Euro-trip literally days after the event would take place, Sandy starting a new job, and both of us having packed schedules…you could easily say we had our work cut out for us.

Here’s a little rundown of our second event {even bigger and better}, and hopefully it serves as a kick up the ass to hustle hard for those needing one. You can do so much, even if you don’t have a budget. All you need is confidence and a killer idea.

sketch London
sketch London
sketch London

vision for the night

Sandy and I are consistently on the same page, so nailing down a concept for the evening was pretty easy. We’d both been to enough events to realize that many networking nights invite one “type” of creative. An event for “creatives” where only bloggers are invited. An event for “creatives” where only authors are in attendance.

Together, we shared a vision for a night where people gathered from as many fields within creative industries as possible. We also wanted to showcase the talents of those people. Musicians, DJs, photographers, tarot card readers, bloggers, publishers, makeup artists— we invited the lot.

It turned out better than we could have ever imagined. A room of a hundred people cheering on a new dj, and listening to original music performed live. Every one participated in the live editorial with enthusiasm. The line for tarot card reading was back to the bar. We believe that truly creative people support other creative people, and our Parlour Pop-up proved what we believe to be true.

CREEPY-CLOSED-EYED-SMILE

CREEPY-CLOSED-EYED-SMILE

NEVER HAVE MY EYES OPEN, BUT WHAT CAN YA DO

NEVER HAVE MY EYES OPEN, BUT WHAT CAN YA DO

sketch London

a venue to beat all venues

The sketch Parlour is covered with bright neon lights and flashy wallpaper. The small glass coffee tables reflect the lighting and the soft-cushioned seating is super conducive to chatting and creating connections with other people. Sketch generously gave each attendee a welcome cocktail and served macarons on the night. They also allowed us to use their dj equipment, which streamlined musical logistics on the night.

On top of being the perfect place with the quirkiest decor details, the staff at sketch London are quite literally the exact kind of people you need to have behind you when you are planning an event that has a million moving parts. Even when they couldn’t see precisely what we saw in our heads, they had our backs.

sketch London
PHOTO C/O ALICE CALLARI PHOTOGRAPHY

PHOTO C/O ALICE CALLARI PHOTOGRAPHY

PHOTO C/O ALICE CALLARI PHOTOGRAPHY

PHOTO C/O ALICE CALLARI PHOTOGRAPHY

sketch London

LONDON’S FIRST EVER INTERACTIVE EDITORIAL

On top of being just a really, really fun night, our event at sketch London featured a live editorial— the first of its kind in London. This idea came completely from Sandy! While she was back home in Texas, she got the opportunity to sit in on a live editorial for an online magazine at the SXSW Festival. She told me all about it, and we immediately contacted photographers and magazines.

EVERYONE’S WONDERING…WHAT’S A LIVE EDITORIAL? It’s magazine speak for a live photoshoot that will accompany an editorial piece in a publication. What Sandy and I managed to pull together was a magazine-quality editorial shoot, complete with brand-sponsored items and a professional photographer from the most alt-y part of London— Camden.

Some said that the editorial looked a little “Last Supper”-esque, but the intention was more to be a modern parlour party since the event took place in the sketch London parlour. Shoutout to Harper Collins Publishing for some of the books and to Up Public Relations for the candles featured on the spread. As the night went on, attendees took part in the editorial and our photographer, Alice Callari, did an outrageously good job getting every angle and documenting the night.

sketch London
sketch London
sketch London
sketch London

live music, a local dj, + tarot card reading

As a cherry on top of a perfectly fantastic sketch sundae, we had a talented crew there to help us all out. Sandy’s friend from Norwich, Grace, to do tarot card reading. Her insights to astrology and human instincts is fascinating, and I’m only sad that I was so busy co-hosting I never got to have my cards read.

Marina + Michael’s live music was a a highlight of my night. The voices they have as individuals caused goosebumps up and down my arms. As if their talent didn’t have me falling in love with each of them, they were both extremely kind people— my favourite kind of people are kind people.

Speaking of wonderful people, Achilles, the local dj, came to sketch ready to create the right ambiance for the evening and he absolutely nailed it. Music, to me, can make or break an event. Achilles smashed it! If you’re a business in London looking for an event dj, Achilles is your man.

sketch London
sketch London
sketch London

wouldn’t have happened without…

The Parlour Pop-up wouldn’t have been a successful event without people turning up and engaging with one another. For that, I want to thank every single person who came out to support our event and one another.

I also want to thank Sandy for being a true friend and team player. Her willingness to see a vision through is one of the things that I love most about her. We make a pretty stellar team, and I owe a lot of my confidence in pulling these events off to her.

Other brands and people we need to mention that made this all possible…

sketch London - providing the world’s most fantastic venue

Harper Collins Book Publishing - providing the book “How to Not Always be Working” for our attendee swag bags

Rituals Cosmetics - providing skincare + suncream products for our attendee swag bags

Candy Kittens - providing vegan gummy candies for our attendee swag bags

Grace - reading tarot cards + palms

Achilles - dj-ing to create the perfect atmosphere for the evening

Marina Fidal + Michael Moawad - performing amazing live music

Alice Callari Photography - making our vision for the live editorial come to life, + creating amazing video content

THE CEILING IS ACTUALLY HILARIOUS

THE CEILING IS ACTUALLY HILARIOUS

sketch London
20190528-DSC02631.jpg

I am still in shock at how every detail fell into just the right place. How two women with a vision called on their friends alongside people they’d never actually met in real life, to create such a fantastic night at one of the most iconic venues in London city. I might never come down from the buzz of knowing how supportive this network of people I have around me are.